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<\/a><\/figure><\/div>\n\n\n\nLabeling: Brand Distinction<\/h2>\n\n\n\n
First, let\u2019s talk about why product labels are so important in our industry. The labels are first and foremost designed to attract attention and to give show off the brand\u2019s personality.
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Labels are fun! They contain imagery, colors, and information about the brand that a consumer might be interested in. While the full story might not be contained on a label, this small bit of marketing can definitely serve to give customers an idea of what to expect from the product.
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Branding is important – even if you don\u2019t always realize it!
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Without branding, you wouldn\u2019t have your favorite brand of cola or clothing. Branding helps draw distinctions between variations of similar product types, and that is just as important with Kratom as it is with anything else. <\/p>\n\n\n\n
Labeling: What Should Be Included<\/h2>\n\n\n\n
Labels need to be about more than just the brand behind the product. In our industry, they should also include all of the vital information customers need to know.
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While Kratom labels are not as officially regulated as they are in other industries at this time, we believe it\u2019s essential for certain aspects to be included on every label. Plus, Kratom must have a proper product label.
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Instructions<\/h3>\n\n\n\n
It\u2019s essential for products to contain some type of instructions about what type of serving size should be used. Additionally, the product should let people know if there are any recommendations of the manufacturer that they might not be aware of.
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These instructions might as simple as \u201ctake two every morning.\u201d In other cases, they\u2019ll be more specific with more options for you to choose from.<\/p>\n\n\n\n
Cautions<\/h3>\n\n\n\n
Kratom labels will also include essential cautions and warnings about what you can and cannot do after you use the product.
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For example, you\u2019ve probably noticed that many substances (not just Kratom) include warnings against driving heavy machinery. These types of warnings are important not only for legal reasons but also just to keep consumers safe!<\/p>\n\n\n\n
Product Specs<\/h3>\n\n\n\n
Another aspect that is important is the specifics of what is in the product. The ingredients (both active and inactive), serving size, and nutritional breakdown.
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For some products, a nutritional breakdown does not need to be included because the item is not regulated as a food or drug. At this time, Kratom labels do not require a nutritional breakdown because Kratom products are not under the FDA\u2019s regulation. <\/p>\n\n\n\n
Legalities & Complications<\/h2>\n\n\n\n
Ultimately, the situation with Kratom product labeling is much more complicated!
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Kratom products are resting at a strange cross-point of regulation. Regulated at the state level and not fully incorporated or acknowledged by the FDA, Kratom vendors are largely left to decide for themselves what to put on their labels.
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That\u2019s not to say the FDA doesn\u2019t have regulations that might apply; the problem is that some people don\u2019t yet know how to apply them because the classification of Kratom is not yet completely clear.
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Is that enough?
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We don\u2019t think so, and that\u2019s why we signed up to become part of the American Kratom Association\u2019s GMP Standards Program.<\/a> This program was designed to help manufacturers within the industry create a safer environment with better products. Through the guidelines of GMP, Kratom vendors can ensure that they are only delivering products of the highest caliber to their customers. <\/p>\n\n\n\n
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